Walraven is a national in-school youth marketing company that was established in 1919. Walraven has an expertise in the in-school youth market and we can deliver this audience for our clients. Walraven has EXCLUSIVE access to almost 10% of students in the U.S. (Texas).

Walraven’s program includes: Distribution, Printing, Fulfillment, Tracking and Personal Delivery into selected schools.

Youth Purchasing Power

	Teenagers spend approximately $144 billion in 1998
	Kids 6 to 11 have more than $17 billion to spend and influence $155 billion in parental spending
	Spending by kids under 13 has grown 15% to 20% annually for the past 10 years

Producing book covers for student is one of the smartest ways I can spend part of my annual marketing budget. Everyone wins.

Kathy Jurgens
Time Warner Cable, Marketing Manager Cluster Systems

As a sports team, one of our main initiatives is grass roots marketing. We have been involved with the book cover program for the past three years, and feel this is a very effective way to penetrate the youths in the community to create further brand awareness and stimulate ticket sales. Walraven offers a turnkey program that effectively allows us to market to the specific communities we wish to target.

John Alper
Senior Vice President, Dallas Burn (February 2002)

Book covers are the most efficient way to communicate with the important school audience. Our message was seen daily, in a credible context. We wanted to both reach schools with our message, and send the word that we supported our schools and teachers. Book covers were the perfect combination of message and medium!

Liz Bleiberg
(formerly of The Science Place, Dallas) Executive Director, The Heard Natural Science Museum & Wildlife Sanctuary (February 2002)

Our agency has been a loyal customer of The Walraven Company for over nine years. We can always count on receiving a quality product and wonderful customer service! One of the things we really like is that The Walraven Company takes care of distributing the book covers to the 14 county region that we serve. Our distribution numbers show us that we are getting a lot of bang for our buck.

Teri Bloyd
9-1-1 Public Educator & Trainer, North Central Texas Council of Government (February 2002)

Electricity is publicly viewed as one of the safest energy resources available. It is important that everyone understands that if improperly used, electricity can be deadly. That's why Tri-County Electric Cooperative, in cooperation with area schools, provides book covers that help protect and extend the useful life of textbooks. A book cover can also convey a message and we selected an electric safety theme. In addition to book covers the Cooperative also makes available classroom programs on electrical safety. Every year we get hundreds of thank you letters from kids in area schools who use the book covers to protect their books.

David Kliment
Tri County Electric Coop (February 2002)

"The staff at Walraven's is wonderful, and they are so creative! I was able to give them just a glimmering of an idea for a bookcover theme to promote my public education message to prevent water pollution, and they came back with a beautiful, colorful design. With only a tweak here and there to customize it to my city, I had a professional-looking bookcover for use in my school district. It successfully competed against the sports figure and TV star-themed covers as the bookcover design of choice of many of our students. My own children even picked it!"

Karen Siddall
Drainage Programs Coordinator
City of Irving Public Works/Engineering (February 2002)

"Our business advertises with Walraven putting bookcovers in our local elementary schools. The bookcovers have given us direct access to our target market. The kids love having covers that relate to things that interest them and the school districts are very appreciative of the donation of the covers."

Caron Moore
Owner/Director, Caron Moore Dance Productions, Inc. (February 2002)

"Star-Telegram's bookcover program benefited numerous students in the Tarrant County area who truly appreciated having additional covers available during the school year. Our theme choice enabled students to learn valuable lessons about obeying the law. The bookcovers also kept their books in great shape and maintained their durability and cleanliness throughout the school year."

Mary Thompson
Educational Services Manager, Fort Worth Star Telegram (February 2002)

"Walraven bookcovers have proven to be a fun, cost-efficient method of reaching school children and their parents with an oral health message."

Jerry W. Felkner, DDS,MPH
State Dental Director, Texas Department of Health (February 2002)

"What a great way to capture the audience of tomorrow by using the bookcovers to reach them. And, our sales executive, Kent, has been so helpful that it makes it a pleasure to do business with Walraven."

Paulette Hopkins
Director of Marketing, Dallas Summer Musicals (February 2002)

"Our museum has purchased book covers over the past several years for elementary and middle-school students in Tarrant County. This campaign has been a great tool for building awareness with students and educators not only for our museum, but also for our group tours, educational materials and outreach programs."

Jan Brenneman, Director
Sid Richardson Collection of Western Art (February 2002)

"After many years, the Walraven book cover program has been a huge success
for the Fort Worth Zoo. It is one of the key marketing tools that we use
each and every year. From advertising the opening of new exhibits to
highlighting our over 5,000 animals, it’s one of the best opportunities to
get our local students "WILD" about the Fort Worth Zoo."

Amy Maurer
Director of Marketing and Corporate Sponsorships, Fort Worth Zoo

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